In today's competitive job market, building a strong employer brand is key to attracting and retaining top talent. While pay certainly matters, factors like company culture, leadership, and growth opportunities often hold more weight when it comes to employee satisfaction.

Companies that prioritise these aspects tend to earn high praise from their employees, as reflected in Glassdoor's Best Places to Work list. This recognition shows that people value workplaces where they feel appreciated, supported, and empowered to advance in their careers.

Here’s a quick checklist from our partner Glassdoor to help you enhance your employer branding strategy.

1. Pay attention to what employees want

Connect with your employees by asking what truly matters to them. Use surveys to dive into their day-to-day experiences, assessing satisfaction in management, employee engagement, communication and more.

These insights will empower you to refine your company culture and strengthen your employer brand.

2. Communicate what matters most

Effective communication is key. Ensure that you provide employees with clarity, especially when it comes to important company policies and initiatives.

Engaging employees in areas that matter to them not only builds trust but also makes them proud to be part of the company, turning them into advocates.

3. Make employees proud

Employer branding is not just about recruitment; it's a powerful retention tool. If you’re unsure where your company’s reputation stands, ask those who know best – your people.

Invite them to rate your performance in key areas and to share suggestions for improvement. Their insights could be the key to taking your reputation to the next level.

4. Close the feedback loop

After gathering feedback from your employees, it's essential to close the loop. Share the results with them and outline the steps you are taking to address their concerns. Employees want to see that their input leads to real change.

At the end of the day, the most successful employer brands are built by companies that prioritise and act on the employee experience. Investing in employer branding is an ongoing effort, but it's one that pays off in terms of both attracting new talent and retaining existing staff.

Start today by evaluating how well your company communicates and acts on what matters most to your employees. Ensure that your employer brand reflects the values and culture that make your organisation a great place to work.

Delve deeper into Glassdoor’s employer branding checklist here.

Reach out to us to find out more about employer branding and talent management strategies.

*This checklist is extracted from an article by Glassdoor, a platform that connects workers and companies. Glassdoor is a leader in providing valuable insights for jobs and companies.