Building Winning Workplaces: Key Takeaways @ Taipei HR Event

打造雙贏優質職場——台北人資交流活動重點精華

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In the fast-paced, tech-driven world of today, the race for top talent is more competitive than ever. For both B2B and B2C businesses, the key is creating an employer brand that doesn’t just attract skilled professionals but also keeps them engaged and committed for the long haul.

The recent HR networking event in Taipei, organised by Cake Taiwan, brought together HR professionals and business leaders to discuss key strategies for talent management and employer branding. The participants represented 45 companies, with over two-thirds coming from the semiconductor and tech industries.

Held at Star Rocket Taipei, the event was filled with lively conversations and valuable insights into the evolving landscape of talent acquisition and retention.

在當前這個瞬息萬變、科技驅動的新時代，頂尖人才爭奪戰戰況空前激烈。無論是B2B抑或B2C企業，關鍵在於建立一個不僅能吸引優秀人才，同時能讓入麾人才願意持續為企業打拼、效忠的雇主品牌。

日前於台北由Cake Taiwan策辦的人資交流活動，聚集各方人資專家與企業領袖，探討人才育、用、留及雇主品牌的關鍵策略。與會企業達45家，涵蓋各種產業領域，有超過三分之二來自半導體及科技產業。

活動選在台北的三創育成（Star Rocket）進行，會場內交互激盪著熱烈討論及珍貴洞見，聚焦不斷演變的人才延攬、留任的情勢。

DecodeHR’s Director, Evelyn Chow, emphasised the critical role of a compelling Employee Value Proposition (EVP). She explained that a strong EVP is a multifaceted approach encompassing key attributes that employees value.

This approach includes rewards, such as competitive compensation and benefits; opportunities for career advancement; and the organisation’s core qualities, including ethics, market position, and commitment to DEI. It also encompasses the people and work environment, the nature of the work itself, work-life balance and whether the job aligns with an individual’s interests.

Evelyn highlighted that these components collectively build a company's attractiveness to potential talent and help retain current employees.

She shared actionable tips on creating an inclusive and positive company culture that resonates with employees. Evelyn also highlighted the importance of a Total Rewards Strategy, which is a holistic approach that looks beyond competitive pay to an engaging environment where employees feel valued and motivated to contribute.

DecodeHR執行長Evelyn Chow主張：一個對於員工有吸引力的員工價值主張（Employee Value Proposition；EVP），無可替代。她解釋道，一個強有力的EVP是一張多面向的策略地圖，整合員工看重的關鍵價值。

這其中包括：具競爭力的薪酬與福利等獎酬制度，職涯晉升管道，以及企業核心特質——包含企業道德、市場地位、及對DEI多元共融的承諾。另外，同時涵蓋共事的同事、工作環境、及工作本身性質（例如，工作與生活平衡、工作是否符合個人興趣）。

Evelyn指出，這些要素共同強化企業對潛在人才的吸引力，同時有效留住在職員工。

怎麼做才能營造一種員工深感認同、包容且正向的企業文化，Evelyn分享了務實可行的訣竅。她更進一步強調整體獎酬策略（Total Rewards Strategy）的重要性，這種全面性的策略，不僅涵蓋具備競爭力的薪酬，更包括一個能讓員工感到受賞識、激勵員工全心貢獻的積極環境。

Vincent Lee, HRBP of Line, provided further insights into employer branding and shared some key principles of Line’s talent strategies. He stressed that understanding what truly matters to employees is the foundation of a compelling brand.

Bochen Liang, MediaTek’s Deputy Director of Global Talent Acquisition, shared tips to differentiate your employer brand in a highly competitive talent market. He emphasised the value of knowing your company’s strengths and limitations.

The event also featured a lively panel discussion, moderated by Wei-Cheng Hsieh, Chief Operating Officer of Cake. The speakers explored various topics, such as the challenges small and medium-sized enterprises face in attracting and retaining talent, strategies for building workplaces that inspire long-term loyalty, and the complexities of maintaining a consistent corporate culture while respecting cultural differences across countries.

Overall, the event provided useful insights and practical strategies to enhance talent management practices —valuable takeaways for navigating today’s dynamic workforce.

Line人資服務專業夥伴Vincent Lee深入解析雇主品牌，分享Line人才策略的核心原則。他強調，了解員工真正在意的價值是打造人才都愛的雇主品牌的基石。

聯發科技全球招募副處長Bochen Liang則分享如何突顯雇主品牌差異化，使自家品牌在競爭無比激烈的求才市場中脫穎而出，著重深度了解自家企業優勢與限制。

活動焦點還包含Cake營運長謝威秤主持的小組討論，現場互動熱烈，探討的主題觸角廣泛，從中小企業在吸引及留住人才方面面臨的挑戰、如何建構能激發員工長期忠誠度的職場、再到如何做到尊重不同國家文化差異而同時保有一貫的企業文化在執行面的複雜性。

整體來說，這場人資活動為人才管理實踐面帶來豐富的深刻洞察與可行策略，留給企業寶貴啟示，得以在現今不斷變動的勞動力市場領航前行。

To learn more about employer branding and talent management, reach out to us here.

欲進一步了解更多有關雇主品牌及人才育、用、留，現在就與我們聯繫。