How can organisations enhance their employer brand to attract top talent? What challenges do HR leaders face today when retaining and keeping employees engaged?

These were some of the questions raised during an exclusive Breakfast Roundtable that DecodeHR co-hosted with Indeed and Glassdoor in 2024. The topic for discussion was ‘How are leaders evolving their employee engagement and employer branding strategies?'

The Singapore event fostered a dynamic exchange of ideas amongst HR leaders, who openly shared their perspectives on some of the most pressing challenges facing today's workforce.

Participants found the session both thought-provoking and inspiring, with valuable insights into the evolving HR landscape.

Here are a few key takeaways:

1. Employer Branding & Online Reviews

In today’s digital age, job seekers are researching potential employers more than ever. Therefore, managing your company's online reviews across platforms like Indeed and Glassdoor is important. Proactively addressing positive and negative feedback can help shape a strong employer brand, improve your reputation and attract top talent.

2. Workplace Culture

A positive and aligned workplace culture is a cornerstone of success. Team achievements should be celebrated regularly, and open communication should be encouraged. Engaging leadership is crucial to sustaining this culture, as leaders set the tone for the organisation’s values and behaviours.

3. Employee Sentiment

Regular pulse surveys allow companies to gauge employee satisfaction and identify areas for improvement. Recognition of individual and team contributions and a well-defined Total Rewards strategy further boost morale and long-term loyalty. Understanding and responding to employee sentiment is critical for engagement and retention.

4. Flexible Work Arrangements

Flexibility has become a non-negotiable aspect of modern work culture. However, it comes with challenges, including managing remote teams, ensuring work-life balance, and maintaining productivity. It is essential to equip managers with the right skills to support their teams effectively while ensuring compliance with workplace regulations and performance standards.

To learn more about employer branding and talent management, contact us here.